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John Clay Wolfe has vast experience in the automotive wholesale industry. Quickly becoming one of America’s Top wholesale car dealers in the late 1990’s, John saw an opportunity to remove the middle-man "wholesaler" from your auto transaction. A typical wholesale profit on your car is $500 - $5,000 dollars. That means that if you don’t get a Real Deal bid when doing your deal, you could be leaving up to $5,000 on the table, for either the retail dealer or wholesaler to profit on your trade in.

Before becoming a Ford, Dodge, Chrysler, Jeep, and Chevrolet dealer; John matched over 30,000 buyers and sellers of wholesale used cars. He would purchase a wholesale trade-in from one dealership, and sell it for a quick turn profit to another dealership. This business model gave him the concept for the Real Deal Dealer Affiliate network.

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